When it comes to designing a business logo, you’re performing a balancing act. The perfect logo combines design elements that reflect your brand’s identity and appeal to your target audience. That’s a pretty tall order, but you can make it a lot easier by learning the necessary elements for a balanced logo.
Here are 7 tips to designing a great logo:
Be enticing to your target audience.
It’s tempting to make design decisions because you think something looks cool, but that won’t make for an effective logo. Study what your target audience likes and dislikes so you can use those things to appeal to them.
Be unique within your industry.
Companies in certain industries tend to use certain logo styles. But if you just mimic everyone else, your logo will just be another cliché. Instead of copying others, take time to create a logo that really stands out.
Be timeless so your logo lasts.
Trends are the death of many a logo. What looks cool today may not be cool tomorrow, so choose classic building blocks to give your logo staying power.
Be new to add visual interest.
Although your logo should feature classic elements, it shouldn’t be totally old school. Think of a new, exciting, and creative way to add a modern twist. This tells customers your brand is stable, yet looks forward to the future.
Don’t get so carried away with nifty designs that your logo becomes unrecognizable. Strip out unnecessary elements so your logo is simple and easy to remember.
Be consistent in your design choices.
Any design you choose sends a message about your brand’s identity, so why not make it an accurate message? Make sure your logo’s elements reflect your brand—from fonts, shapes, and colors to spacing and symbols.
Be adaptable in all situations.
A good logo works no matter where you put it. Check that your logo can scale easily from one size to another and that it’s as readable in gray scale as in color. This way, you can use the same image everywhere, without any modifications.
When you follow these 7 logo design tips, you’ll balance your brand’s message with your target audience’s needs—and you’ll still have room to throw in a few cool design elements along the way.