The Next Big Thing In Responsive Design

3036091-inline-s-1-the-next-big-thing-in-responsive-designResponsive design has to go beyond optimizing for different screen sizes, write Code and Theory’s Dan Gardner and Mike Treff. Responsive design, which allows designers and developers to build websites that adapt to every screen size, is one of the most empowering web tools to be adopted in the last decade. But adapting to the screen is only the first frontier of a new, responsive web. Today, users expect online experiences that not only respond to what device they’re using, but also their location, time of day, what they’ve already read, and events happening in real time. To capture a user’s attention for the next generation of the web, you’ll need more than just responsive design. You’ll need a responsive philosophy.

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